How Can the Zeigarnik Effect Boost Mobile Engagement by 30%?
Category:
Visual Shopping
Published:
September 30, 2024
Summary
Sauce’s new mobile settings use the “Zeigarnik effect” by showing a partially visible last item in carousels, boosting engagement by up to 30% through encouraging users to swipe and explore more content.
Contributors
Guy Schragger
Web application and business development professional in the eCommerce space, with a focus on empowering brands through technology. Founder Sauce Social Commerce, SupaDupa.me, Rumble.
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With over 80% of website traffic now coming from mobile 📱, optimising customer experience is more important than ever. But are your carousels working to their full potential? 🤔 Studies show that the brain’s desire for completion, known as the “Zeigarnik effect,” can increase engagement by up to 30% 📈. Sauce’s latest mobile design settings leverage this by introducing fractional units, leaving the last item in the carousel partially visible 👀. This subtle cue encourages users to swipe, driving them to explore the next video or shoppable photo. Simple, scientifically backed, and highly effective. ✅
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