Jewellery

Dylanlex

About

Drew Ginsburg CEO and Founder of DYLANLEX jewellery went from a budding designer's photo journal to a social media sensation, culminating in a unique range of handcrafted statement pieces.

Sales Performance

Moving beyond traditional static images, DYLANLEX showcases its jewellery in dynamic, real-world scenarios, providing a more immersive and authentic viewing experience. This approach helps customers envision how the jewellery would look and feel in actual use, making the selection process more intuitive and confidence-inspiring. Such a strategy leads to increased customer engagement, reduced instances of abandoned carts, and a notable rise in sales. Furthermore, DYLANLEX's use of interactive elements, such as styling guides or how-to-wear videos, assists customers in understanding the versatility and best ways to style their jewellery, thereby boosting sales and fostering deeper brand loyalty.

Conversion Uplift
57.30%
Vs. Conversion Baseline
AOV. Uplift
22.30%
Basket Size Increase
Sauce Sales
15.30%
Of Total Store Sales
Video Plays
24,581/mo
Videos Played Per Month
The Dylanlex Video Commerce Transformation

This case study explores how DYLANLEX has engaged a unique audience with its innovative 'Get Ready With Me' shoppable jewellery videos, mirroring the originality and distinctiveness of its jewellery line.

The Dylanlex Video Commerce Transformation
This case study explores how DYLANLEX has engaged a unique audience with its innovative 'Get Ready With Me' shoppable jewellery videos, mirroring the originality and distinctiveness of its jewellery line.
The Dylanlex Video Commerce Transformation
Visual Shopping

Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.

Visual Shopping
Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.
Visual Shopping transforms the online jewellery-buying experience. Instead of relying solely on static images, customers of this jewellery brand can view pieces in realistic settings, layered or shown with various fashion accessories. This approach makes the selection process more intuitive and inspiring, giving customers a better sense of how the jewellery looks and feels in real life. As a result, there is increased customer engagement, fewer abandoned carts, and a boost in sales. Additionally, interactive features such as styling videos or virtual try-on tools help customers understand how to pair and wear the jewellery, further enhancing sales and cultivating brand loyalty.
Video Commerce

In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.

Video Commerce
In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.
In this DYLANLEX case study, two pivotal types of video content—'Get Ready With Me' (GRWM) and Behind The Scenes Styling Guides (BTS Styling)—have been instrumental in driving customer engagement and sales. GRWM videos not only demonstrate how DYLANLEX's jewellery fits into daily styling routines but also act as potent social proof, encouraging viewers to make a purchase. Meanwhile, BTS Styling Guides offer valuable style tips and showcase the brand's jewellery in various outfits, enhancing customer loyalty and increasing time spent on the website, leading to higher sales.

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Video Playback in Visual Shopping Grids: Enhance your shopping experience with integrated video content in product displays

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Our services are highly customisable to align with the specific requirements of your project. We begin by understanding your objectives, target audience, and unique brand identity. Based on this information, we develop a tailored strategy that includes selecting the right tools, integrations, and approaches. Whether it's influencer marketing, UGC digital content creation, video commerce, or campaign tracking, we ensure that every aspect of our service is aligned with your project goals and brand ethos.

What successful project outcomes have other clients similar to me achieved with your assistance?

Clients similar to the ones noted in our use cases have seen remarkable results, including significant increases in audience engagement, enhanced brand visibility, and improved sales conversions. For instance, a luxury fashion brand we worked with saw a 40% increase in online engagement and a 30% rise in sales post-campaign. Another client in the beauty industry experienced a substantial growth in their social media following and a notable ROI boost from the influencer marketing strategies we implemented. Each case is different but we believe that with the right repeatable frameworks we can achieve impressive results for most discerning visually led brands.

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Absolutely. Our process begins with a thorough consultation to understand your vision and objectives. We then conduct market research and audience analysis to inform our strategy. Next, we curate and collaborate with influencers or create bespoke digital content that resonates with your target audience. Throughout the campaign, we closely monitor performance metrics and make data-driven adjustments to optimise the results. Finally, we provide a comprehensive report detailing the campaign's performance and key learnings. The visually engaging content created during our campaigns is seamlessly integrated into your brand's shopping funnels, a process we expertly facilitate. This integration is designed to generate a positive and upward spiral of results through social proof and conversion optimisation, enhancing the overall effectiveness and efficiency of your marketing efforts.

What are the common challenges in projects like mine and how does your team overcome them?

Common challenges in influencer marketing, such as selecting suitable influencers, maintaining content authenticity, and accurately gauging campaign impact, are effectively addressed with our comprehensive approach. We utilise an extensive database analysis encompassing over 69 million Instagram accounts, ensuring the selection of influencers is data-driven and closely aligned with your brand's identity. Our network of rigorously data vetted influencers guarantees authenticity in content creation, resonating genuinely with your target audience. Additionally, we deploy sophisticated analytics tools for meticulous tracking and evaluation of campaign performance. Our team remains agile and in tune with evolving market trends, ensuring your campaigns are not only impactful but also consistently relevant in an ever-changing digital landscape.

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