Explore Use Cases
Draw inspiration from sector-specific use cases in Influencer Marketing, Visual Shopping, and User Generated Content
The landscape of Direct-to-Consumer (DTC) product verticals has expanded quickly, with numerous brands outpacing conventional retail channels to build direct connections with their audience.
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The list below spotlights key Direct-to-Consumer (DTC) product verticals that are harnessing Social Commerce within their marketing and e-commerce tactics.
Should you wish to explore comparable opportunities for your brand or to view more detailed case studies , we invite you to arrange a Zoom consultation for an informal discussion with our team.
Join forces with fitness and lifestyle influencers to showcase trendy athleisure looks and gear. Use visual shopping for easy style selection and encourage User-Generated Content to highlight product versatility, style and mindset through customer experiences.
In the spotlight at:
Beauty & Personal Care
Engage beauty gurus to demonstrate product usage and share tips that drive consumer interest. Incorporate visual shopping for virtual product "try-ons" that help customers make informed decisions. Leverage UGC to showcase product effectiveness and inspire various looks and styles.
In the spotlight: Il Makiage, Glossier, Function of Beauty
Partner with skincare influencers to share personal experiences and demonstrate product usage, creating credibility and trust around product effectiveness. Incorporate visual shopping with interactive product displays, allowing customers to explore ingredients and benefits before making a purchase. Leverage UGC by encouraging customers to share their skincare journeys and results, building trust and demonstrating product efficacy.
In the spotlight: Paula's Choice, The Ordinary, Sephora, CeraVe
Health & Wellness
Partner with health and lifestyle influencers to share personal experiences and create credibility around product effectiveness. Utilise visual shopping to simplify product comparisons and selections for health-conscious consumers. Promote UGC for customers to share their personal health journeys and demonstrate product efficacy.
In the spotlight: Wild Nutrition, Care/of, Ritual, Hims & Hers
Food & Beverage
Connect with foodie and lifestyle influencers to share culinary experiences and entice followers to try new products or meal services. Implement visual shopping with appetising product images and interactive displays to explore taste profiles and ingredients. Encourage UGC for customers to share their cooking and tasting experiences, validating product quality and taste.
In the spotlight: Magic Spoon, Vegilantes, HelloFresh
Team up with interior stylists and design led influencers to inspire followers with appealing home setups and featured products. Integrate visual shopping for interactive product demonstrations and displays that aid in design and purchase decisions. Foster UGC by having customers share images and stories of their homes, showcasing product quality, style, and function.
In the spotlight: Bauwerk Colour, Casper, Brooklinen
Gardening & Plant Care
Collaborate with gardening experts and green-living influencers to inspire enthusiasts with beautiful garden arrangements and highlighted products. Implement visual shopping features for interactive demonstrations and showcases that assist in gardening choices and purchasing decisions. Encourage User-Generated Content by inviting customers to share photos and stories of their gardens, highlighting the quality, practicality, and beauty of the products in a natural setting.
In the spotlight: J Parker's
Apparel & Footwear
Collaborate with influencers to showcase style and fit, inspiring trends and driving purchases. Implement visual shopping to allow customers to explore clothing and accessories in detail with Get Ready With Me (GRWM) Reels. Encourage UGC to provide potential buyers with relatable insights into style, fit, and quality.
In the spotlight: Alohas, Everlane, Allbirds, Outdoor Voices
Jewlery & Accessories
Partner with fashion influencers to showcase elegant and stylish jewelry and accessories, inspiring followers to complement their personal style. Implement visual shopping to provide customers with detailed images and interactive displays, helping them envision the items in their collection. Leverage UGC to highlight real customers wearing the products, offering potential buyers insights into the craftsmanship, style, and versatility of the pieces.
In the spotlight: Bruna, DylanLex, Daniel Wellington
Partner with fashion and lifestyle influencers to showcase swimwear designs in aspirational locations, inspiring followers to update their beachwear collection. Incorporate visual shopping with detailed images and interactive displays, enabling customers to explore swimwear styles and make confident purchasing decisions. Leverage UGC by encouraging customers to share their beach and poolside moments, providing potential buyers with real-life insights into the fit, style, and comfort of the swimwear.
In the spotlight: VDM Swim, Triangl, Maoswim
Collaborate with fitness and lifestyle influencers to showcase stylish and functional athleisure wear, inspiring followers to elevate their workout wardrobe. Implement visual shopping with detailed images and interactive displays, enabling customers to explore athleisure styles and make informed purchasing decisions. Encourage UGC by inviting customers to share their workout and leisure moments, providing potential buyers with real-life insights into the comfort, fit, and versatility of the apparel.
In the spotlight: Vuori, Gym Shark, Fabletics, Lululemon
Hotels & Resorts
Collaborate with travel influencers to share immersive experiences and captivating stories, enticing potential guests to book their next stay. Incorporate visual shopping with interactive virtual tours, enabling customers to explore accommodations and amenities before booking. Encourage UGC by inviting guests to share their memorable experiences, building trust and credibility while showcasing the hotel or resort's unique atmosphere.
In the spotlight: Marriott, Hilton, Bulgari Hotels & Resorts
Collaborate with pet influencers to share adorable and heartwarming content, attracting pet owners and showcasing the benefits of your products. Implement visual shopping to provide customers with detailed information and images, helping them choose the right products for their pets' needs. Encourage UGC by inviting pet owners to share their pets' experiences with the products, building trust and demonstrating the positive impact on their furry friends.
In the spotlight: Chewy, BarkBox, Wild Earth
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